Tree Service Industry Statistics From 6,406 Maps Listings

You have probably searched for numbers on this trade and found the same page one we did: paywalled market reports, wage tables and safety counts. None of it tells you what a homeowner sees when they type tree service into Google Maps and start calling down the list.

So we counted it. On September 29, 2026 we pulled 6,406 tree businesses from Google Maps across 49 states plus DC and read every listing. You won't find a business named here, only totals. We sell tree service marketing, so weigh what follows with that in mind. You can check the method at the bottom.

Reviews are where listings pull apart

Star ratings barely separate anyone. Of the 5,569 listings with any reviews, the median rating is 4.9 stars, 83.7% sit at 4.5 or higher and 48.8% show a perfect 5.0. A homeowner scrolling past you on the map sees a column of near-identical stars.

The review count is where you can actually stand out. Across all 6,406 listings the median is 13 reviews. A quarter have 3 or fewer, and 837 listings (13.1%) have none at all. At the other end, 868 businesses (13.5%) have 100 or more, and the top tenth by count, 640 listings, hold 58.3% of the 313,467 reviews in the whole set.

That's the gap a homeowner notices when comparing you with the next listing. 1,368 listings show 5.0 stars on fewer than 10 reviews, and a perfect score on a handful reads thin beside a long list. Google says so on its own help page: "More reviews and positive ratings can help your business's local ranking."

My view, for what it's worth: if your count is under the median, asking every finished customer for a review does more for you than anything else in this post. Bought leads don't build reviews on your listing, which is part of why we went through what tree lead sellers actually sell you.

Map position and review count travel together

Every listing came back with its position in its state's search, roughly the order you see scrolling down the results list. In the first ten positions the median was 28 reviews, and 5.8% had none. In positions 11 to 50 the median was 12, with 13.4% at zero. Past position 50 it was 7, with 18.8% at zero.

That shows the two moving together, not that reviews push you up on their own. Google says local results are mainly based on relevance, distance and popularity, and no review changes your distance from the searcher.

Listings with a website carry more reviews

Of the businesses in the set, 4,000 (62.4%) list their own website, so that's the norm your listing is judged against. Another 203 (3.2%) point only to a Facebook page or a directory profile, and 2,203 (34.4%) list no website at all.

Look at reviews and you see the split. Where a business had its own site, the median was 26 reviews and 6.8% had none. Without a site, the median dropped to 4, and 24.8% had none. An owner who bothered with a site probably bothers with plenty else, so the site alone isn't the cause. It does describe who you're up against.

Email is thinner still: 2,092 businesses (32.7%) had an address we could find on their own homepage, contact or about page, which is 52.3% of the ones with a site. If you bid HOA or property-manager work, put your address on your contact page.

The phone carries the job, and plenty of numbers aren't tappable

97.7% of listings carry a phone number, so nearly everyone you compete with is fighting for the same call. Two things in the data bear on it.

First, 2,149 listings (33.5%) say Open 24 hours all seven days. A homeowner tests that promise the night a limb comes down on the garage roof. If your listing says it, someone or something has to pick up, or the caller moves on. We covered three ways to set up missed call text back for a tree service for that gap, and our missed call cost calculator puts a dollar figure on the calls you currently let ring out.

Second, we read the homepages of the businesses with their own sites. 2,776 homepages showed a phone number we could read. On 495 of them (17.8%) the number was plain text with no tap-to-call link, so a caller may have to copy or retype it. iPhones often link a plain number anyway; other browsers vary. A tap-to-call link is a small job for whoever built your site.

If you would rather hand the answering side off, that is what our tree service answering and booking system is built for. Call forwarding plus a text-back app does a lot of the same job if you want to set it up yourself.

The profile basics most listings already cover

549 profiles (8.6%) still show a prompt to claim the business, which usually means nobody has verified ownership. 716 (11.2%) list no hours. The median listing has 18 photos, and 1,676 (26.2%) have fewer than 5. If you're in any of those groups, it's the cheapest catch-up in this post. Claim the listing, set hours you will actually answer, and add photos of real jobs: the crane on a removal, the stump before and after grinding, the crew cleaning up the drive.

How we got these numbers

• Source. Google Maps results for tree service, one search per state on September 29, 2026, through Apify's Google Maps scraper, limited to tree service, arborist and forestry categories. Each state's cap followed its population, minimum 40.
• Cleaning. 6,500 raw records became 6,406 after removing duplicates, closed listings, a national lawn chain and non-tree primary categories.
• Fields. Reviews, rating, hours, photos, claim status and map position as each listing showed them that day. Emails from each site's homepage plus up to three contact or about pages.
• Call links. Homepage HTML as fetched, no scripts run. 722 of the 4,000 sites failed or came back empty, and very small pages were skipped. A link added by JavaScript would be missed, so the plain-text share is a ceiling.

Limitations

• Maps listings only, and the cap means we got the listings Maps showed first, not every business.
• Washington State is missing, because that search resolved to Washington, DC. The New York search centred on the city: 145 of its 190 listings were in New York City.
• 1,686 listings (26.3%) show no street address, usually service-area businesses, so any split by state is partial.
• One day. Review counts move every week.
• Correlations only. Nothing here proves that reviews or a website cause a higher map position.

FAQ

How many tree service companies are on Google Maps in the US?
We didn't count them all. Our pull capped each state, so 6,406 is a sample of the listings Maps showed first on September 29, 2026, not a census of the trade.

What is a normal number of Google reviews for a tree service?
In this set the median was 13 reviews across all listings and 18 among listings with at least one. A quarter had 3 or fewer, and 13.5% had 100 or more. If you're above 13, you're ahead of half the listings we read.

Does star rating matter for a tree service on Google Maps?
A low one would hurt you, but low ratings are rare here: 83.7% of rated listings sat at 4.5 stars or above, and only 7.0% were below 4.0. Review count separated listings far more than stars did.

Does a tree service need a website?
34.4% of the listings had none. Businesses with their own site had a median of 26 reviews against 4 for those without. That's a correlation, but it describes who you're usually up against near the top of the map.